Kim Herrera is a wife, mother, and business operator. Her three loves are her husband, Eric; her son, Diego, and her daughter, Mia. She is the Chief Operating Officer of business and team development in the family business, Bob’s Burgers. She graduated from the University of New Mexico in 1994 with a BBA, concentrating in marketing, and is currently earning a Masters Degree in Christian Spiritual Formation from Regent University for completion in May of 2025.

Upon graduating in 1994, she worked for Norwest Bank in their marketing department. In 1997, she decided to take a management position at Bob’s Burgers. Bob’s Burgers was founded in 1963 by her father, Bob Salas. This local restaurant has grown from one small hamburger stand half a century ago to a family franchise of a dozen+ locations throughout Albuquerque and nearby cities. Aside from finding better ways to deliver timely and distinctive burgers and dogs, she is fanatical about establishing and maintaining healthy relationships within the workforce and with customers. As a result, customers transform into raving fans and employees transform into extended family members.

Outside of the family business, Kim has many interests. She devoted 9 years of training in karate at the Japan Karate Association, earning a “Ni Dan” (second-degree black belt) in Shotokan Karate, and is a certified judge for national tournaments. She retired from karate in 2013. Kim is a committed (and imperfect!) Christ-follower. As mentioned, she is in seminary at Regent University earning a Masters of Christian Spiritual Formation.

She and her husband, Eric, serve by teaching Biblical Financial classes, leading a weekly married couple’s bible study small group, and offering marriage retreats in their Pecos Riverhouse several times a year. Kim adores her two young adult children, Diego and Mia. Diego is a graphic and web designer in NYC, and Mia is earning a Doctor of Psychology at Biola University in California. Kim and Eric love traveling coast to-coast to spend time with them.

As the CEO of The Atrisco Companies, Peter Sanchez leads a dynamic group of employees in 7 different entities and a workforce of over 220 people while reinventing the Atrisco Land Grant organization and continuing its 400+ year history.

Sanchez’s entrepreneurial spirit was cultivated while growing up in Albuquerque’s South Valley. As a land grant heir, self-reliance has always been a trait embedded in his ancestral DNA. His family on both sides had small businesses that provided a modest living. Experiencing and observing these manners of living had a significant impact on his outlook towards business. It is something carried forward into college, business school, law school and throughout his career.

Sanchez has worked as a tax consultant for Deloitte and Touche, LLP and as a financial analyst at ARCO Oil and Gas Company. While the early and formative years of his career were spent with large corporations, it would be the next phase of his career that his entrepreneurial interests would surface.

From 1993 to 2007, Sanchez held senior financial and executive positions while working in four separate technology companies in New York and Texas: a voice recognition hardware and software provider; a business-to-business energy trading technology company; an open-source software and service operator; and a utility software company, Bradmark Technologies, Inc., where he worked as chief financial officer.

Helping to build these companies and learning the trials of technology business along the way, Sanchez gained tremendous insight and experience managing companies through various company life cycles, including experiences in IPO, turnaround and build and sell exit events.

In 2007, Sanchez returned to New Mexico to head The Atrisco Companies after the historic sale of the Land Grant in 2006.

Sanchez holds a bachelor’s in accounting from the University of New Mexico and earned his Juris Doctor from the University of Houston. Within the community, he serves or has served on several boards of directors, including Bosque School, Hispano Philanthropic Society of the United Way, National Hispanic Cultural Center Foundation, Golden Apple Foundation, Albuquerque Hispano Chamber of Commerce and United Way of Central New Mexico.

Sanchez was a nine-year member of Vistage, an organization that supports CEOs and business owners as they grow their businesses through executive coaching and peer advisory groups. He is the recipient of the 2013 University of New Mexico Alumni Zia Award, was honored in 2014 as an Albuquerque Business First Top CEO and was a 2014 inductee into the UNM Anderson School of Management Hall of Fame.

Brian O’Connell is a lifelong New Mexican and has served as COO/CFO of The Atrisco Companies since 2020.

O’Connell brings extensive experience in the nonprofit and legislative education sectors in New Mexico. From 2012 to 2020, he was executive director of Golden Apple Foundation of New Mexico, the state’s premier teacher recognition and professional development organization. He served as executive director of New Mexico Child Advocacy Networks from 2000 to 2012, a statewide organization specializing in volunteer advocacy for children who have been abused or neglected.

Prior to those experiences, O’Connell was a senior fiscal analyst for the bipartisan, bicameral Legislative Finance Committee. He holds a bachelor’s in history and a master’s in public administration from the University of New Mexico.

As a young girl, Rosa Del Cid always had a passion for numbers. She would help her father with keeping track of his sales at his carpentry shop and help her mother keep the family’s finances on track. When she wasn’t busy helping her parents, her nose would always be buried in a textbook, trying to learn as much as possible. She excelled in school and graduated at the top of her class with dreams of becoming an accountant. She moved thousands of miles to make her dream a reality and became an accountant for a work agency in Chicago. After 10 years, she moved to the Land of Enchantment and began to work as an educational assistant in the Rio Rancho School District. Del Cid worked during the day to help young students find their passion; in her free time, she pushed herself and continued to take accounting and business courses. In 2013, she was given the opportunity of a lifetime to work for Atrisco Companies. She currently serves as the executive director of finance for Atrisco Companies and is always pushing for excellence and community at the office.

In her free time, Del Cid enjoys spending time with her family and pushing for her daughter to achieve her dreams as she did. Rosa is an active member of various outreach programs in the community and volunteers at different homeless shelters. She enjoys exploring the beautiful New Mexico scenery and the rich cultural history that the Land of Enchantment has to offer.